Advertising Standards Authority
Rulings on complaints under the UK advertising codes (CAP and BCAP).
UK and Ireland · regulator
- Publisher
- Advertising Standards Authority
- Jurisdiction
- UK
- Domain
- asa.org.uk
Why it matters
Relevant to marketing and consumer-facing content disputes.
How the gate uses it
When a memo cites an authority published here, the closed-world-url gate confirms the link resolves on asa.org.uk, the match-set gate confirms the case or instrument exists, and the quote-verbatim gate compares the quoted passage against the page as a string. A verdict of verified means all three passed. Needs a check means one did not, and the memo says which.
Agents that lean on it